Basic SEO strategies any marketer should know

Written by Traci Robinson. Posted in Tech

There is no doubt that SEO has become an important branch of today’s online marketing. In spite of the huge popularity of this term, there are some people for whom search engine optimization still sounds like something extremely complicated. As with anything related to technology, when it comes to SEO things are also very dynamic and if you want to understand the domain, you should always be up to date with the changes imposed by search engines. Google is definitely the most relevant one at the moment and its algorithms are far from being simple. But since effective SEO can help you increase web traffic, obtain better rankings and get more customers, you need to find a way to master its forms. Correctly implemented strategies and responsive web design will deliver excellent results in terms of traffic, as long as you stay informed about the topic. The industry has changed a lot in the past years, but there are still some solutions that are relevant and efficient. Here are some of the most important ones: [Not a valid template]

Using keywords

The best marketing consultants will tell you that a successful SEO strategy should definitely be based on thorough keyword research. Only those who understand what people are actually looking for using search engines can come up with the right online marketing solutions. Those are the keywords you need to use in order to improve ranking values, redirect users to your online page and thus increase web traffic. Brainstorm for potential keywords, use dedicated platforms and tools to multiply them and then start building the most efficient strategies. A relevant trick would be to avoid keywords that are too competitive, but also those that barely have a few searches monthly.

Meta tags

Although some may thing they are out dated, meta tags are still very important in terms of SEO. When you write keywords into a search engine, it is recommended that these words appear in the title of the resulting pages. This means that those tags are considered a sign of relevance and an indicator of what that web site is about. This means that by using meta tags you manage to provide users with a clear description and you also increase ranking values.

Social media

Getting traffic by means of social media channels is one of the most efficient and simple SEO strategy. Nowadays, almost any computer user has an account on Facebook, Twitter, Instagram, Google Plus or Linkedin, so you have to take advantage of this. Modern marketing solutions are based on social content – this type of off-site presence is very valuable for search engines and offers users concrete advertising materials. Invest in correct link building on social media and you will see how soon enough your rankings will become better and better. Start seeing these networks as the most resourceful provider of potential clients and design niched strategies, because experts say this effort is worth it. More and more people will find out about your business and this will increase profits.  

Traci Robinson

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