Keyword density is something that all those interested in this subject can debate upon long and hard. Even though in this field changes can happen quite frequently, one thing has remained for certain: keywords are vital in a successful SEO campaign, as they are the only way in which the search engine can retrieve your message and make your articles accessible for potential readers. The mistake most people make when trying to use keywords in their articles is not knowing what density to use. Use too little keywords and they will not serve their purpose; use too many and you will have a spamy content, one that drives away both Google and the readers that might actually end up reading that article. This is why whenever you are planning to hire SEO Ottawa services, it is best to ask them what keyword density they use, just to make sure you will be receiving high quality content. [Not a valid template] Even though keyword density is very important, spamming with keywords is definitely not the answer. As with many other things, moderation is the secret. Many specialists actually advise their clients to try and write an article about the topic that interests them as naturally as they can. At the end of everything they will notice that they have used the desired keywords anyway, without forcing it into the text. Of course, there are a few cases when the keyword simply did not find its way into the content, in which case they will have to make a slight edit and introduce it here and there. The latest Google update and what most specialized websites agree to be optimum is to have a 1 or 2% keyword density, meaning that you do not have to try to introduce the keywords, since they will most likely find their way naturally once or twice in an article of 500 words. However, even though keyword density is important and your keywords should appear in your text a few times, provided that you do not overuse them, they are not the most important part of your SEO Ottawa campaign. What matters most is to have your article properly linked to your website. Provided that the keywords are there and they link that article to your website, you are on your way to success. Since those keywords will not just appear in the content of a few articles, but also in the content of your website and its meta titles and descriptions, everything will lead to the results you were looking for and help your website at least to get indexed if not to reach a much desired top 5 position. One thing is for sure, when it comes to SEO, rules are constantly changing and evolving, so it is best to let this task in the hands of a specialized company, which is in touch with the latest Google updates and knows what the current requirements are. Having keywords in your content though, is something that is not going to change very much, but everything else will probably evolve at a constant pace.